Categories: bottom of the pyramid

Is Sustainability Bad For Women? Let's Look At India.

Posted by: Bruce Nussbaum on February 08

There's a great summary of the Design With India Strategy Conference that I attended on the Core77 site. I found it extremely interesting because the conference raised a very important...

Google, Yahoo and the bottom of the pyramid.

Posted by: Bruce Nussbaum on November 06

We all go to conferences and most are pretty good but the IDSA/HP Design About on BOP--the bottom of the pyramid--was especially intense and productive. Thanks to Sam Lucente, director,...

Designing for the bottom of the pyramid

Posted by: Bruce Nussbaum on November 02

There's a hot opening at Parsons in New York for an exhibit on designing the new taxi but I'm passing it up to be in Palo Alto for an IDSA/HP...


Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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