Category: advertising

Conde Nast’s Portfolio Closes

Posted by: Bruce Nussbaum on April 27

Seth Godin says that today, media is free, but attention is not. The closing of Conde Nast’s 2-year old monthly business magazine, Portfolio, proves his point. Portfolio was a lush,…

Ad Agencies Stink At Their Jobs—Here Is What They Must Do.

Posted by: Bruce Nussbaum on September 21

Ad agencies are supposed to connect their client’s brands to their client’s consumers and they are doing a pretty bad job at it today. The 20 and 30-somethings ad folks…

Where Did The Swastika Come From?

Posted by: Bruce Nussbaum on June 07

I’m getting a lot of comment on the London 2012 Logo that appears to look like a swastika to me. Some folks believe the swastika image came from ancient India,…

Britain’s Olympics Logo Stinks—And It Paid Way Too Much.

Posted by: Bruce Nussbaum on June 07

For the equivalent of $800,000 Britain has bought itself the worst kind of logo—one that stirs up horrible images of the past rather than wonderful images of the future. It’s…

iPhone Ads Are So Hot.

Posted by: Bruce Nussbaum on June 06

So who is doing this incredible work for Apple? The iPhones ads are just terrific….

Delta’s New Branding Won’t Work.

Posted by: Bruce Nussbaum on May 22

Have you noticed all that nice, clean, cool advertising coming out of post-Chapter 11 Delta? It’s all part of a marketing campaign to announce Delta’s “new era, introduce an updated,…

Microsoft Buys Avenue A/Razorfish: West Coast Meets East Coast.

Posted by: Bruce Nussbaum on May 18

We are seeing a big integration of tech and media, West Coast and East Coast, search and advertising. Microsoft’s buy of aQuantive inc. (which owns New York-based Avenue A/Razorfish) for…

Are women too female to be creative? Is WPP too dumb to ask this question?

Posted by: Bruce Nussbaum on October 21

So one of WPP Group’s top creative directors Neil French said that women can’t become top media execs because they are too busy having babies and caring for families and…