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The Apple iPad--20 Years Ago It Asked Smart Design to Conceptualize It

Posted by: Bruce Nussbaum on April 01, 2010

Apple’s iPad has tremendous buzz and will hit the stores this weekend—with Boomer’s loving it, techies hating it and mainstreaming media hoping it means salvation. But the iPad has been in development for 20 years, starting with Apple asking Smart Design in NYC to come up with concepts for what a tablet might look like. IDEO and other design consultancies were also asked for concepts of a tablet.

Remember, if you can, back to 1989—the Mac was big and came in only one color—putty. Interestingly, one of the two concepts Smart did for Apple had a built-in camera. The iPad, of course, does not have a camera.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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