Innovation Shifts to Asia and Europe, Away From The US

Posted by: Bruce Nussbaum on April 19, 2010

When I began the Most Innovative Companies annual survey with BCG’s James Andrew, nearly all the top 50 companies were American. This year, more than half of the most innovative companies in the world came from Asia and Europe. Despite all hoopla and blah-blah about innovation among CEOs in the US, the actual building of the rituals and processes that produce innovation is increasingly taking place outside America. With the S&P 500 stuck at 1999 levels, the profit proof is in the pudding. There has been an innovation mirage in the US over the past decade, perhaps two.

The new story lies in the BRICs—China, India and Brazil. Last year Greater China (including Taiwan) was 46 out of 50 in the survey. This year it is tied with Japan. Lenovo, BYD, Haier, China Mobile and HTC are on the list.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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