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Archives: April 2010

DOE Selects 20 Universities For Solar Decathlon--Parsons is Picked

Posted by: Bruce Nussbaum on April 25

The Department of Energy just selected 20 Universities to compete in building a solar-powered house and Parsons School of Design made the cut for the 2011 competition. Parsons is teaming...

Innovation Shifts to Asia and Europe, Away From The US

Posted by: Bruce Nussbaum on April 19

When I began the Most Innovative Companies annual survey with BCG's James Andrew, nearly all the top 50 companies were American. This year, more than half of the most innovative...

B-Schools And D-Schools Should Listen To The Cultural Context of the SEC Lawsuit Against Goldman--

Posted by: Bruce Nussbaum on April 19

The deep meaning of the SEC's lawsuit against Goldman Sachs for fraud is that it marks the end of the "financialization" of the US economy and the return to the...

Jeff Jarvis And Parsons' Students Agree on iPad--It's For Consuming Media, Not Creating It.

Posted by: Bruce Nussbaum on April 06

When Apple first announced the iPad, I asked students at Parsons what they thought of it and they immediately said it was for consumption, not creation of content. No camera,...

New Jobs In The Economic Recovery? Try Communications

Posted by: Bruce Nussbaum on April 06

Mike Mandel is the best economist I know and he's predicting that the fastest growing job segment in the recovery that is starting will be in communications. Mike's Second Law...

The Apple iPad--20 Years Ago It Asked Smart Design to Conceptualize It

Posted by: Bruce Nussbaum on April 01

Apple's iPad has tremendous buzz and will hit the stores this weekend--with Boomer's loving it, techies hating it and mainstreaming media hoping it means salvation. But the iPad has been...


Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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