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The Value of Design to Business, Health & Society

Posted by: Bruce Nussbaum on February 2, 2010

Helen Walters at Bloomberg Business Week has put together a brilliant package of stories on the value of design in business and society. It’s a must read.

Angel investor Dave McClure talks about the value of design to startups (design is more important then technology).

IDEO’s Diego Rodriguez
explains how the best business outcomes result from tight collaboration and integration of design, marketing and research.

Dr. Jay Parkinson, founder of Hello Health, shows how we can redesign our health care system.

And Ravi Sawhney and Deepa Prahalad explain the true role of design inside business.

Best essays on creativity and innovation I’ve seen in one package.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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