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Parsons' Students Shrug Off Apple's iPad. No Camera, No Creativity

Posted by: Bruce Nussbaum on January 28, 2010

My Parsons students gave a tepid shrug of the shoulders vote to the new Apple iPad this morning. They were not impressed and a quite a few were annoyed. Many asked: No camera? How can we make our own videos and post our pictures? No phone? So we need to carry both an iPhone and an iPad? We need to talk on an iPhone to discuss what we’re seeing on the iPad? And if we need to carry around our Mac laptops anyway to do serious work, why would we want an iPad that can’t? They both show movies.

Essentially, the Parsons School For Design students are saying that in an era of user-generated content, the iPad is about the consumption of media, not the creation of media. It doesn’t give you the normal tools to make stuff. It is so weird to them. And to me. What the iPad appears to be is a vehicle for traditional, main-stream media—movies, TV, books, newspapers. Which is OK, but maybe not for $1,000 (the iPad price for 3-G accessibility). Yes, there will be thousands of new apps that allow up to five people to work the larger iPad touch-screen. In that sense, it is social. But that’s not the same thing as enabling millions of users to do their own thing.

There were about 20 students in this session, mostly in Design & Management and Design & Technology, with a smattering of Liberal Arts and perhaps Fashion. Many were seniors and all were creators—design students who make things all the time in class and out of class. From iPhone apps to new models for retail stores to new clothes, they are makers. And most of them are sophisticated users of technology. Most were also women and I could see from their expressions that “iPad” didn’t exactly resonate with them. No smiles.

Innovation is a collective, collaborative engagement that acknowledges and reinforces social “rituals.” Creating and sharing media content is perhaps the most important Gen Y ritual there is today. It is central to Gen Y culture. Why Apple chose to ignore it in designing the iPad is a mystery that is annoying to the Gen Y students in my class. So this may not be good for our secular Moses, Steve Jobs, who brought the Tablet down from the mount yesterday.

With the iPhone, Apple didn’t have to prove itself to young consumers. They took to it immediately for obvious reasons. Not so with the iPad.

Reader Comments

David Sleight

January 28, 2010 9:04 PM

That's because the iPad isn't explicitly aimed at the same set of consumers as the iPhone (which you, me, and your students are). It isn't even a "take-it-with-you" device. This is a consumption device for the non-geek. A leave-it-on-kitchen-counter utility device. It speaks to the remaining 90% of the audience we insider-y design/tech folk tend to ignore or too frequently fail to understand. We have very self-centered creation desires that aren't shared by that audience. Creation on the go? No. Feet up on the couch Web browsing? Absolutely.


January 28, 2010 10:04 PM

If the Kindle's real market is 60+ the iPad's real market is 10-: kids (with rich parents) watching movies in the back of cars and so not producing content (or multi-tasking).


January 29, 2010 2:09 AM

Um, I think you guys ought to watch the video and see the Brush app demo, for example. And check the specs--you can plug a camera into it--why be stuck with a fixed lens on the front or the back?. And how is it not a phone, if you get it with 3G? And how did you end up with $1000? And must you perpetuate the puerile 'pad' joke? (There are legal pads and knee pads, etc., aren't there? ) Your very last sentence may be a little premature as well.

Finally, why be so negative at all?


January 29, 2010 2:29 AM

How can you generalize your design students as representative of their generation? The aren't. That's why they're in a design course.


January 29, 2010 3:09 AM

Geek or not like the previous user noted, this thing is lacking an f'ing camera!!! Every cheap cellphone has cameras, and it is also missing a USB slot. Apple failed big time on this device. As an iPhone/Mac user, I am not happy with Apple on this device. I will pass.


January 29, 2010 3:31 AM

$1000??? Where did you get that number? 3g costs 130 extra, so 500 + 130 = 630, which I think is less than $1000. Even the most expensive model is around $830. Do you just make stuff up? What is wrong with you?


January 29, 2010 3:58 AM

iPad is for Students but they're NOT for the creative type
They're almost perfect for your normal High school to Uni student (if Jobs does a few deals with the right publishers)
Most students lug a laptop to classes already along with a mobile/cell & a bunch of textbooks as well. If Jobs could do deals with TEXTBOOK PUBLISHERS for digital texts then iPads would really take off & become as common as iPods.
So imagine if textbooks became digital so all a student lugs around is their iPad & all their required Textbooks have been downloaded (iBooks) & they can wirelessly download lecture notes during class or beforehand. As PDF now allows editing, this means students can directly add their notes to the Lecture notes and to save for later. Or students can record video/sound of the lecture and can view later or "swap notes" with friends & share their PDF file with others.
So imagine your science/maths text which has images/videos embedded in the "digital texts" & allows greater interactivity such as Maths solutions or additional problems. It would also allow you to "mark" the textbook or to add notes like you would on a paper version.
Publishers still make money as its lots cheaper than printing the physical paper-version & appropriate security will mean it wont get hacked into (easily) Also as they get updated every year there's continual flow of money/profits.

The limitations of the iPad such as
1) cramped keyboard - not a major problem as students used to texting on mobiles/iphone already so iPad is an upgrade/luxury
2) No phone/video - there's always Skype or other software & if ppl really want to do video/photos they can use their iPhone/mobile or add accessory. However, in most cases Apple didnt want a phone/video for the iPad as it was NOT designed to replace iPhone
3) Limited capacity - only a problem if you're trying to download heaps of movies or tv shows


January 29, 2010 4:16 AM

What? no shampoo dispenser? Apple, sorry ya failed big time!


January 29, 2010 4:51 AM

Here is what the IPad is:

It is a content distribution device for Apple.

You want movies, get them from Apple. Netflix does not work on this device. Neither does flash.

Everything you get (like the IPhone) will have to pass through the AppStore as a gate keeper. So, nothing un approved by Apple.

It is therefore a captive device of the manufacturer.

For that reason Apple has made the price enticing... they will more than make up the purchase price revenue on content...

They have learned the lesson of HP and toner/ink cartrdges, only this is better. People will want lots of content, and it will ALL come from Apple.

For that reason, I will pass on it.


January 29, 2010 5:09 AM

Those Parsons students sound surprisingly unimaginative.

There are already a wealth of creative apps for the iPhone that the iPad will be able to use immediately. I'm sure many of those apps will be repurposed for the iPad as we saw during the Brushes demo at the Apple event.

I personally am excited to see what new touch-based musical composition apps will be created for the device; there are some fantastic music apps for the iPhone that will be even better when adapted to the iPad's larger screen.


January 29, 2010 5:21 AM

I agree with Gto, my mom would probably use a computer FOR THE FIRST TIME if it was on an ipad. It's aimed at a different market after all.

Yeah, no

January 29, 2010 6:51 AM

"Why be so negative at all?"

Yes, just buy. Absolutely don't ask why.

So what I'm reading in the comments is it's the absolute must have device of the year but no one has a clue who it's for or what you'll really do with it.

If it's for the "feet up on the sofa" less tech-savvy consumption-only crowd, don't you think they might want to consume the 70% of internet games and 75% of internet videos that use FLASH? Being less tech savvy, why do we feel not being able to see web content everyone else is seeing is a better experience for them- and not worse? I'm sure there won't be frustration at all for the less savvy when every major website has a broken "no plug-in" image on it somewhere.

If it's for the kids to read books on, why not just use a Kindle that costs roughly 1/2 the price? $500 to read a book is kind of expensive for a student on a budget.

If it's for the 10- kids watching videos in the back of the car, shouldn't it support HD movies, have a 16:9 screen ratio, etc? $200 portable DVD players give you a better experience.

If it's for students but NOT the creative type, what kind of students are we talking about? Accounting students? Realize creativity doesn't mean "art students". Writing papers requires creativity. Solving science problems requires creativity. Heck, shop class requires creativity. And one paint brush application only goes so far.

And you want to know how the author got to $1,000? Well, if it's a feet up on the sofa "consume only" device, you need storage and connectivity to download videos (because you can't see 75% of the videos on websites without Flash). So forget the low end and start with one of the high end iPad at $600-800. Everyone seems to want a camera and Apple blessed us by letting us have a non-fixed external camera, so figure $100 for that. Then add in dedicated cables to hook the camera or anything else up to it (forget those existing USB cables you own). Then add in sales tax and some kind of warranty or training from an Apple store. Now you're over $1,000.

Also don't forget to buy an iPod because you can't work and listen to music at the same time. You might even want to buy 2 iPads so you can multitask.

David H Dennis

January 29, 2010 11:39 AM

I'm a bit surprised by these students. I'd think iPad would be fabulous for artists.

Doesn't Wacom charge almost $2,000 for that fancy tablet that lets you draw directly on a screen? And you need to drag a bulky computer along with it, and you probably have to plug it in to use it.

Here's something that does the same basic function, and you can bring it out to nature, or to your events, and draw on it live. That seems like it opens up a lot of compelling artistic applications.

iPad + Brushes looks like a compelling way to draw, and you can use it with the $499 entry level model. I could imagine taking iPad out into the park and sketching on it. Someone created a very nice looking New Yorker cover with Brushes on the iPhone; iPad gives you a bigger canvas and it looks like the Brushes program on it is a lot more sophisticated.

I'm also intrigued by its potential as a writing tool. I spend a lot of time as a passenger in a car. Right now I often use my iPhone to take notes. I can imagine taking my tablet with me as well and being able to write and edit more naturally, without having to open my laptop in a space that's downright hazardous for it.

Sure, there's no camera. The form factor is very poor for taking pictures. And your iPhones and point and shoot cameras are not going away. You can hook them to the iPad using an optional $30 accessory, so you can still import photos on the fly and use them in your iPad creations.

John Gruber ( and others have pointed out that much of the reason for iPad's underwhelming initial reception was that it is already familiar as a giant iPod Touch.

When I saw the demo, I thought it was a lot more than that, because of all the thoughtful touches that took the basic iPhone interface and optimized it for the larger screen size. My thought was that they had really poured their heart and soul into making it work.

I notice the reviews from people who have seen and touched the device are radically more positive than those who have just heard about it. And that should tell you something.


Murli Nagasundaram

January 29, 2010 12:16 PM

From Slashdot, Oct 23, 2001, about a then newly introduced device called the "iPod":

"No wireless. Less space than a nomad. Lame."

"Real" people -- like my mother, for instance -- are different from geeks and design students.


January 29, 2010 1:00 PM

Like most things that Apple releases, the camera was left off so that version 2 would sell. It was the same disappointment that we experienced with the iPhone. 3 Years later and we have 90% of the features requested. Which means they had those features roadmapped well before version 1 ever hit the shelves. Expect the same bs here...

final comment... Yeah, even though I am pissed there is no camera, I will end up purchasing the device. I had planned on picking up the kindle in Q1 of 2010. Instead of the kindle, i now will get an *gulp* iPad.

Art Lee

January 29, 2010 2:44 PM

I find the iPad a "buy". I do also question the lack of a camera and a built in USB slot. Given the business plan of Apple they will overcharge for the accessories and you will end up spending the price of the iPad to make it "right". In spite of all that I will probably get one. Big "probably" if some of the other companies are able to fill in the gaps that the iPad leaves.


January 29, 2010 3:18 PM

One of the best bangs for the buck on a laptop is being able to chat with someone and see them on video. This seems like a big miss of something obvious and cheap by Apple.

Not having a phone option on it seems dumb too. Seems to me people will have a problem dragging around one big thing and one small thing with 80% functional overlap.

The iphone is great becuase it does so much in a pocket sized package. This is something you have to carry in your hands or in a bag. I don't see people buying it the way they did the ipod and iphone.

Jason Lambert

January 29, 2010 3:42 PM

I am not so concerned with still photos but had high hope to use this to skype for my kids and grandparents that can't really use a laptop, we do now but this device would of been better. With out a camera the functionally has dropped in half for me. I may get one, if it had a camera and could skype I would of bought 4. Now I need to decided to waite on the next model or not.

Also no IR blaster is a disappoitnment also. $1 ir emitter and sensor might of been nice to send stuff back and forth between devices and also so I could use it as a universal remote around the house. Huge market they are missing.

I won't get started on bluetooth for a headset or usb/expanable memory slot, since sd is so cheap. Shooting 5 mp pic form my SLR now doesn't leave alot of room on a itouch if I gave one to the grandparents loaded with photos. The removable memory I could take home with me and update would of been nice.

just seems like it is missing alot of simple cheap basic things.


January 29, 2010 4:02 PM

the iPad should be named the iDont. It doesn't do flash, it doesnt do Sync, it doesn't do handwriting recognition, it doesn't do HDMI, it doesn't do mapping, it doesn't do iFiles, it doesn't do web iChat, it doesn't do USB, it doesnt do multitasking, it doesnt do much of anything!


January 29, 2010 8:00 PM

1998 - The experts predict the iMac will flop - hey, where's my floppy drive?

2001 - The experts claim the iPod will flop - only 1,000 songs and no radio??

2007 - The experts claim the iPhone will flop - you mean I can't install anything extra on it?

Seems to me it's pretty clear who to trust when it comes to innovating the future of computing . . . and it ain't a bunch of design students from Parsons.


January 29, 2010 11:53 PM

The iPad was a total disappointment. No camera means you have to carry another device around with you. I don't understand why Apple decided to launch this "junk". It should be very clear that the masses do NOT want tablets/iPads - well not yet. The iPad is what a midget sees when they hold an iPod touch

Murli Nagasundaram

January 30, 2010 5:02 PM

No camera? Consider this design thought experiment.

1. Imagine the iPad with a lens on its back, like the iPhone. This would be the usual location to take picture or video of things. Is the iPad's form factor ergonomically suitable for such an activity. Absolutely not. The iPad would make a very inconvenient camera.

2. Now imagine the iPad with a lens on the front, like on a MacBook. This would be the required location for the camera to be used along with Skype or other videoconferencing tool. Let's consider the ergonomics of this: Where would you hold the iPad for a Skype video conference? Would you hold it up with both hands in front of your face? For how long before your arms get tired? Okay, maybe on your lap -- how long are you going to keep looking down at the camera until your neck tires. No, maybe you want to use it in bed, with your knees bent and propping up the iPad. Will your arms ever be free to do anything else?

Placing a camera on the iPad is at best marginally useful to a very small fraction of iPad users. Apple's designers have thought through this matter very well -- a camera on the iPad is a frill that may show up in a future version because the Unthinking Masses (including Design Students, sadly) demand it. But for now it makes little sense for the intended target market.


January 30, 2010 5:49 PM

No Camera, no Flash player, no sense.

I'm sure that this is just a typical apple marketing strategy. In less than a year they'll be releasing the iPad 2nd generation with a camera, and maybe in another year, the 3rd gen. with flash player. And of course, there is people who is going to buy all of them.


January 30, 2010 7:32 PM

I was expecting the IPad to be less restricted. Something like a simple net book that can do almost everything a computer does, including video conference, on a 10 screen, weighing a pound, being able to play videos on its led screen, work using popular software and it can even charge the IPad!!For 340 bucks. OH yeah, 250GB of hd. Unfortunately you have to touch the keyboard instead of the screen to operate. Until apple joins the great technology they are able to make with our basic daily needs for work and entertainment, I am sticking with my non-touchscreen netbook.


January 30, 2010 10:39 PM

"Yeah, no": You sound pretty foolish, since you have made it painfully obvious by your comments that you have never even *used* an iPhone or iPod touch for 5 minutes.

Training at an Apple store? My 4-year old has mastered the iPhone without training.

Can't listen to music while working? Why not? The iPhone and iPod touch do that. (It multitasks fine: the SDK just doesn't allow 3rd party app developers to use those facilities.)

Seriously... where do all these "experts" come from? Do you really think anyone listens to your ravings?


January 31, 2010 3:39 AM

The iPad isn't supposed to be a larger version of the iPhone. It is essentially a larger iPod Touch which also has no camera and no gps chip.

Apple doesn't want to cannibalize the sales of its other successful products. If people want more connectivity, they would buy a MacBook. If they want to make calls, they will buy the iPhone. This iPad is for web browsing and watching movies and iTunes content.


February 1, 2010 8:02 PM

Hey Kiddies open up your eyes this is just the first version. And at $499. it will be a monster seller. I want one now!


February 1, 2010 10:59 PM

WTF do you need a camera for to be creative? A canvas doesn't come with a camera.

If you need a camera to maximize how creative you can be, you're not as creative of a person as you think you are.

Yuan Tian

February 2, 2010 12:46 AM

To me, although the iPad is very likely going to make a success in the market, it is not an innovative device with no obvious improvement comparing to iPhone, not even close to what Jobs said “a revolution of the computer industry”. It’s just a bigger iTouch with no usb ports, no cameras, no flash activeX and a 4:3 screen which is even not very good for displaying a 16:9 movie.
The iPad’s target consumer group is, however, wider, with huge amounts of apple’s fans that can not resist this product and other non techno-geeks who just enjoy movie, reading and surfing the net. This means Apple’s paying more attention on the market strategy rather than the technology itself.
It’s a mediocre product, but it will be a market success.


February 6, 2010 6:43 PM

I think the point above, that "in an era of user-generated content, the iPad is about the consumption of media, not the creation of media," is an important one. The Parsons students are disappointed with the iPad, but from Apple's perspective that's probably OK since it wasn't designed with them in mind. If the primary purpose of the iPad is media consumption, and if Apple will largely control that media, then the iPad is pretty well-suited for that business model. Whether or not that model is a good one for Apple will be judged with time, but it's clear they're betting that there are still plenty of people more interested in consuming, rather than creating, new media.


February 8, 2010 5:05 PM

It's main problem is that it does nothing that another device can't do as well or better. Even the sum of it's parts are equal to or less than others.

It's market is to be an additional device, not a replacement for something you already have. That limits its appeal to people who aren't budget conscious.

To do real work, you'd have to buy the keyboard and dongle for usb connectivity. That will raise the cost past some notebooks, let a alone netbooks.


February 12, 2010 3:15 PM

So my cross-country truck-driving Father-In-Law has had me pulling my hair out over the years while trying to help him via phone on his own computer. The guy keeps forgetting what the "desktop" is on his laptop, and keeps getting distracted by update pop-ups and floating cursors. The Verizon air card he uses is a very slow joke so keeps logging off when I remotely connect to figure out what the heck screen he has open. THIS IPAD IS FOR HIM! ...And for everyone like him. From what I understand, there is a GPS capability on the 3G models (Talking to you, Joe). That Map feature will prove very helpful when he's on the road. He watched the video on apple's site and is very excited, as am I. As for the no camera thing, IF you have an iPhone, there are plenty of apps to take your photo from the phone and simply "slide" them to the iPad to be stored. Personally, I think if I'm "creative" enough, I may just get it to see how far I can push the thing before it blows up.

steph p

February 15, 2010 1:46 PM

juuust wait for the 3rd generation and you will not have to argue about what it's for.

Sean Hornbeak

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So many interesting comments and assessments for the IPad. I think Murli said it best in her first post. I would like to think I'm the perfect target for this. I'm forty, travel quite a bit, have two kids, own an IMac, also have an IPhone, I own a Canon 35mm camera, and a video camera. I still want one because It offers all the "basic" functions I need for work and personal when I travel. Honestly the list goes on and on for what I can use it for. I agree the first thing I was disappointed with was the no camera for Skype. But that's about it! I'm sure the next version will and when it does i will buy that as well and my kids can have sole possession of the first one. All in all it's going to be a hot commodity and some will oppose like they usually do because we love to complain in today's society. What else can we complain about? It doesn't wipe our %*^ for us? I'm sold. Oh by the way I went to school for art and design as well and we didn't have anything close to this kind of technology back then and I'm still successful in design today!

Hulu User

April 5, 2010 11:18 PM

Can I watch "24" or Fringe on the iPad?
With the 3G & bluetooth, can I make hands free phone call in my car with it?
Can I take notes using my point finger like a pen and gets translated to text?


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