iPhones in China Don't Say They Are Assembled in China

Posted by: Bruce Nussbaum on November 30, 2009

I went to a store with a big Apple logo selling Apple products in Shanghai three days ago with a Chinese friend. She wants to buy an iPhone. So we picked one up and compared it to the one I have, bought in the states. My iPhone says on the back “Designed by Apple in California and Assembled in China.” The iPhone that we had in our hands in Shanghai left out “Assembled in China.”

That fact left my friend and the two people selling the iPhones laughing and, well, maybe angry. I couldn’t really tell. They knew that all the iPhones made in the world are assembled, so why leave out that fact?

So Apple, why did you leave out “Assembled in China” on this one iPhone sold in China? Do that all leave off that important fact?

Reader Comments

Obvious

November 30, 2009 10:51 PM

It's obvious why they left out "Assembled in China." Chinese don't find products labelled "China" have much cachet in their world. So, even though they know most Apple products are assembled in China, labelling makes this a curse.

Greg Willis

November 30, 2009 11:28 PM

Dude, You must have typed this on the iPhone touch screen keyboard, or were laughing with your friends when you typed it. Or ... maybe you celebrated this discovery with some good Chinese beer?

Three paragraphs and a few omitted and fairly necessary words ...

Interesting though.
Thanks

Vi

December 1, 2009 3:41 AM

"Assembled in China" is a legal requirement in the United State. I'm sure Apple would prefer to have all iPhones just say "Designed by Apple in California."

As the manufacturing message is not a legal requirement in China, it's not there. Simple as that.

Luciano Fuentes

December 5, 2009 12:50 AM

Vi, you just don't understand.

This is the internet - what would have passed as a mundane observation in the pre-blog/twit era, is now some profound revelation that requires immediate comment from Apple.

nick goldenberg

December 30, 2009 11:45 PM

I got a new iphone it has the word
Design in CALIFORNIA assemble in china? IS IT FAKE? coz i will return back this shitty if its fake damn i was sooo excited when i bought it then when i see china errr

Peter

January 16, 2010 8:59 AM

It's a new trend US Gov. wants to create. "Made in China" means don't buy it because.
"Designed by xxx in California and Assembled in China" means we still make it ( have all the IP rights and profits ), and they just cheaply assemble it with minimal profit, which is OK.

Michael

January 16, 2010 2:31 PM

Stuffs that are manufacturer in china makes things affordable for everybody. The fact that, whenever you see the logo made in china, meaning it is as cheap as it is going to get.

so apple, you don't have to hide that fact from the Chinese people, it is not a curse mark, it is something the Chinese should be proud of, otherwise it just makes you look bad.

nealkas

January 24, 2010 9:29 PM

My wife and I always think Made in China by underpaid economic prisoners.

erick

January 25, 2010 12:31 PM

Most of products which made in Chian are better than USA's

V

January 29, 2010 1:23 PM

trust me all the products made in China and exported to the USA/Europe whiles the ones exported to Africa is just trush. I wonder what they think about Africans.

kwasi

January 31, 2010 3:01 PM

i just bought the california i phnoe assembled in china just because it takes two chips and was associated with Apple. But i cannot use the i pod neither can i access the file manager so i can change the receiving tone. Somebody kindly tell me how to access the file manager or how to change the tones

N.B.

March 9, 2010 10:14 PM

That is to prevent chinese from laughing to death at stating the obvious: they know everything is assembled in china - the iphone and the iphone knock-off.

bro b

March 12, 2010 8:56 AM

hello guys what is the difference between something made in china and assembled in china, for example my ipod is written designed by apple california and assembled in china but at the same time i got a macbook made in china, whats the big difference between the two processes of making.

emenot

March 12, 2010 3:26 PM

Chinese that can afford to buy import will buy imports, they are smarter and belief quality will last much longer than junk! They are laughing their way to the bank from stupid White People buying trash that is "MADE IN CHINA"!

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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