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ICSID World Design Congress Opens in Singapore

Posted by: Bruce Nussbaum on November 22, 2009

On Monday morning, I interview Singapore’s Minister of Finance to open the International Council of Societies of Industrial Design (ICSID). We’ll talk about how Singapore created a modern 20th century city-state and what it must now do to become a 21st century mega-city. Think of a shift from efficiency to creativity.

The big show will come from the nine incredible Design2050 studio teams put together by Arnold Wasserman that will explore some of the most important and exciting issues of the future. Feng Zhu, founder of Singapore’s Feng Zhu Design, is leading a group to talk about entertainment; Chris Bangle, former head of BMW’s design group, is leading a group on Emotional Mobility 2050. Stephano Marzano, the head of Philips Design, heads a group talking about Healthcare 2050. Arup’s Chris Luebkeman leads a group that will discuss the drivers of change for the next four decades. Ravi Naidoo, the head of South Africa’s Design Indaba, is leading a team that will present on urban agriculture.

Cocktails tonight. Gotta get dressed.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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