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Posted by: Bruce Nussbaum on November 30, 2009
So I’m halfway into my four week swing through Asia and here’s what I know so far.
1) China wants to shift from bicycles to cars. America wants to shift from cars to bicycles. Can’t we just exchange bikes and cars?
2) Asia wants to shift its education from math and science to creativity. America wants to shifts its education from creativity to math and science (OK, I’ll be honest—I don’t have a clue what the educational focus of American education is actually. Self-esteem?).
Maybe we should just exchange teachers.
3) Asian governments have their Presidents, Prime Ministers and Mayors give out awards for design, design thinking, art, architecture, creativity and innovation. The US leave it to the President’s wife do this (hey, design is about drapes and clothes, right?).
4) Asian universities are opening thousands of design programs and departments to promote creativity. The most popular degree in America continues to be the traditional business degree (22% of all degrees granted in the US are in business).
5) Asian governments are pouring billions of yuan, Singapore dollars, won, Taiwanese dollars and other currencies into the promotion of creativity, innovation and design in their countries. The US is still defining innovation solely as technology and pouring billions of dollars into hard science, biotech, nanotech. Not much into creativity.
Conclusion? How do you spell “road kill,” as on the way to the future.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.