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Tim Brown And Roger Martin Together Talking Design Thinking

Posted by: Bruce Nussbaum on October 29, 2009

IDEO’s Tim Brown has a new book out—Change by Design—and Rotman School of Management’ Roger Martin has a new book out—The Design of Business. On November 11, I will moderate a conversation with Tim and Roger, together with Will Setliff, VP, Strategy, Insights & Innovation, Target and it should be lots of fun. Come. As the global economy begins to grow again, everyone is trying to strategize the future. What’s the New Normal? What are the new value propositions in the new world? What new social-media based business models are emerging? How do you innovate in this environment?

And, of course, what role will Design Thinking play in navigating this uncertainty, revealing cultural needs and iterating new options for products and services?

Here is the press release for the event. If you miss it, go to Parsons the next night, November 12, at six to see Roger Martin sign books and yak with me on stage about business, innovation, design and life.

Here’s the release:

“You and your guests are invited to register for this next session in our ongoing Rotman School of Management Design Thinking Experts Speaker Series.

Date: Wednesday, November 11, 2009

Timing: 3:00 to 3:55 check in; 4:00 sharp to 6:00pm discussion; 6:00 to 7:00pm reception

Place: 30th Floor Auditorium, Thomson Reuters Building, 3 Times Square, New York

Topic: “Why Design Thinking is the Next Competitive Advantage”

Expert Moderator: Bruce Nussbaum, Professor of Innovation and Design, Parsons New School of Design and Contributing Editor, BusinessWeek

Three Expert Panelists:
Tim Brown, CEO, IDEO; Author, “Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation” (Harper Business, Sep. 09)

Roger Martin,Dean, Rotman School; Author. “The Design of Business: Why Design Thinking is the Next Competitive Advantage” (Harvard Business, Oct. 09)

Will Setliff, VP, Strategy, Insights & Innovation, Target

Their biographies are below.

Fees: per person (include “Change by Design”, “The Design of Business”, the discussion, cocktails):
US $300
US $225 for Rotman or UofToronto Alumni and “Rotman Magazine” Subscribers
US $150 for individuals who work for non-profits and governments

To Register:
If you have not already registered, please do so by noon on November 11. Register on-line here or visit Questions can be directed to or call us at 416-946-7462.

If you are unable to attend but wish to purchase Tim and Roger’s new books they are available from leading book retailers.

We hope to see you on November 11th.”

That’s it for the PR release.

Reader Comments


October 30, 2009 5:23 PM

Is this going to be webcast? It would be a real service to the many of us interested in these issues and not able to be in NY. Thanks for your understanding.


November 3, 2009 12:22 PM

yes a webcast would be great to see if that was at all possible? We have a growing interest in design thinking here in Cardiff, UK and would love to hear what you guys are saying.


November 4, 2009 12:25 PM

Even a downloadable text-, audio- or video-file afterwards would be fine!

Post a comment



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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