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What Does the Health Care Landscape Really Look Like? Ask Larry Keeley at Doblin

Posted by: Bruce Nussbaum on September 13, 2009

Two years ago, when I was editor of IN: Inside Innovation, at BusinessWeek, I worked with Larry Keeley of the Doblin Group to create a vast, visual image of the very complex US health care landscape. We failed in persuading some editors of the importance of this visualization to our readers and to policy-makers and we ran only a rump version of the amazingly complex and beautiful frames produced by Larry and his talented crew.

So here is a piece of the original research that Doblin did for the VHA showing the innovation landscapes of the different parts of the health care system. Doblin is world-renown for its innovation landscape of industries and health care is certainly one of the most complex.

Many of the policy answers to the problems of the US health care system can be found here.

Reader Comments

Jeff Lindsay

September 15, 2009 2:46 AM

Outstanding information. The 3-D graphs might come across as "too technical" for some people more used to bubble plots and bar charts, but it's great info. I think the next step would be to do a deep dive in understanding the innovation ecosystem for healthcare, turning to Value Network Analysis in particular to map out various portions of the current and projected ecosystems, exploring the complex relationships and the exchanges of tangibles and especially intangibles among the various roles. Would be an exciting project!

Jeff Lindsay

ravi Sawhney

September 20, 2009 9:25 PM

Informative piece. This was a great program for Doblin. Its the kind of program you can really get into to.


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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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