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A Rant Against Twitter by Tyler Brule

Posted by: Bruce Nussbaum on September 27, 2009

I like Tyler Brule and find his views of global elite culture and travels entertaining. I like his new magazine Monocle. I used to like his old magazine Wallpaper. But Tyler Brule doesn’t get Twitter.

Now his take on Twitter is amusing—and true. My email boxes are now full of folks following me, indirectly asking me to follow them. That can be a bother when it adds up, as it often does.

But then I use some of these folks to create a human search engine to curate my news and information. I hope they use me for the same reason. Sure, lots of stuff on Twitter is nonsense (entertaining to be sure). But there is a seriousness to Twitter and all social media that Tyler is missing.

A good Twitter posse is better than a Google algorithm in ferreting out important and useful insights. Sorry Tyler, tis true.

Reader Comments

Chris Finlay

September 30, 2009 11:24 AM

Am with you.

Way better than Google on a day to day basis for broad content.

Most people think Twitter is all about talking and not about listening.

Jill Casey

October 17, 2009 3:56 PM

Twitter is a business, after all. If you have multiple accounts, then it's time to do some housecleaning and choose only those that are essential to your work/lifestyle/lifehack. It doesn't matter if Twitter eventually decides to charge a quarter, a dollar or a c-note per year. It's a free market, after all. If you'd rather not pay, then maybe it's time you look at alternatives. Or come up with a better service yourself. As for Twitter being a social tool in helping spread the goings-on in certain parts of the world, well, read the previous paragraph.

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