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Why The New York Times Does Not Get Design Thinking

Posted by: Bruce Nussbaum on August 31, 2009

My favorite design critic, Alice Rawsthorn, has a great piece on the INDEX awards in the weekend New York Times. Alice shows why INDEX is giving awards to non-profits like Kiva which offer micro-loans to the poor, allowing them to grow out of poverty. Phillips won an award for a new wood-fired stove that cuts down on toxic smoke and pollution. Better Place won an INDEX for a new system of charging electric cars.

The why? Alice explains that design has evolved to design social systems that deliver services and experiences—that can be used to benefit people as well as entertain them. We call it Design Thinking in the US and Britain. Alice calls it “new design,” or “service design.” It doesn’t matter. Call it what you will.

Oh, The New York Times angle….The NYT published Alice’s thoughtful piece on design for alleviating poverty in its Fashion & Style section. They still don’t get it over there.

Reader Comments

September 6, 2009 5:24 AM

Thinking in the US and Britain. Alice calls it “new design,” or “service design.” It doesn’t matter. Call it what you will.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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