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Smart Design & IDEO Make The New Ford Fusion Hybrid Great

Posted by: Bruce Nussbaum on August 26, 2009

The best US hybrid out is the new Ford Fusion Hybrid--and two innovation consultancies, Smart and IDEO can take lots of credit for it. Yes, Ford came up with a nice design for the car and a pepped-up battery pack for the gas-electric engine. But the Smart/IDEO research and design of the dashboard really make this Ford hot.

In boosting mileage, it’s all about feedback and engagement. Smart designed the Vine—a green vine that grows on the dashboard as you improve your driving habits and push up your mileage. It’s a great visual that shows you what and how you are doing as you drive. It’s a means of improving your driving habits—and saving you money on gas. Very cool.

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Ford Fusion Hybrid ranks 1 out of 22 Affordable Midsize Cars. This ranking is based on our analysis of 14 published reviews and test drives of the Ford Fusion Hybrid, and our analysis of reliability and safety data.
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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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