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Archives: August 2009

Why The New York Times Does Not Get Design Thinking

Posted by: Bruce Nussbaum on August 31

My favorite design critic, Alice Rawsthorn, has a great piece on the INDEX awards in the weekend New York Times. Alice shows why INDEX is giving awards to non-profits like...

Design For Corruption--Why US Healthcare is Failing

Posted by: Bruce Nussbaum on August 28

I've lived all over the world, in countries that Americans often call "corrupt." Peace Corps in The Philippines, journalism in Thailand, Argentina, China. But these days, the US is at...

Smart Design & IDEO Make The New Ford Fusion Hybrid Great

Posted by: Bruce Nussbaum on August 26

The best US hybrid out is the new Ford Fusion Hybrid--and two innovation consultancies, Smart and IDEO can take lots of credit for it. Yes, Ford came up with a...

Check Out Design Thinking at TED Global

Posted by: Bruce Nussbaum on August 08

IDEO's Tim Brown was at TED Global in London and talks about DT--Design Thinking at the conference. Funny. IDEO co-founder David Kelley was in NYC last week and talked about...

Are We Seeing A V-Shaped Economic Recovery? And What Will A GenY Economy Look Like?

Posted by: Bruce Nussbaum on August 07

This Great Recession has fooled everyone, especially economists, in its shape, severity and longevity. The unexpected drop in the US unemployment rate to 9.4% from 9.5% leads me to wonder...

A Chinese Designer Speaks Out on Chinese Design

Posted by: Bruce Nussbaum on August 07

I received this wonderful comment on my post on Chinese designers. Her analysis parallels my own--the quick-quick manufacturing culture of China shapes Chinese designers. The market for their talent is...

The Really Rich Got Stinking Rich in the Last Decade--Bring Back Max Weber

Posted by: Bruce Nussbaum on August 05

I found a copy of Max Weber's Protestant Ethic And The Spirit of Capitalism in the East Hampton dump this weekend and took it to be a sign of...

CEO Conversation Is Changing--From Cost Cutting To Top-Line Growth

Posted by: Bruce Nussbaum on August 04

I recently did a swing through a number of major innovation consultancies and the buzz this summer is that top-line growth is again a topic of conversation inside US and...

The Smartest Minds in Innovation Will Be at BIF-5 in October

Posted by: Bruce Nussbaum on August 03

Saul Kaplan is putting on yet another amazing Business Innovation Factory gathering in Providence, RI in early October. I'll be hosting along with Bill Taylor--which means talking with a cast...

Samsung Beats Apple in the IDEA/BusinessWeek Design Awards

Posted by: Bruce Nussbaum on August 01

Wow. Samsung beat out Apple 8 to 7 in this years annual Industrial Design Excellence Awards sponsored by Business Week. This is a remarkable achievement for the Korean company. I...


Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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