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Here are a just a few examples of what I would call successful Design Thinking. They are what others might call Service Innovation (it’s all nomenclature).
Bank of America’s Keep The Change product.
Mayo Clinic’s SPARC Innovation Lab and reorganization
Kaiser Permanante reorganization
NYC’s Quest to Learn digital school opening this fall
Nesta’s design policy work in the UK
John Thackara’s work in the UK and India
Acumen Fund’s work
What do they all have in common? They reify and use the traditional tools and methods of designing products to design social systems, services, experiences (patient, student, saver, traveler).
Here’s a quote off Tim Brown’s blog about what Design Thinking can do in health care:
“Productivity is just as important as prevention when it comes to creating affordable health. The tendency is for the political argument to jump straight to rationing as the cost control strategy but I believe there is a wealth of opportunity for innovation that creates greater productivity. Some of that will come from technology (although there are precious few examples of that so far) but much can also come from process innovation. Kaiser Permanente found ways to bring the time it takes nurses to change shift down from 40 minutes to 12 by going through a design based exploration led by nurses and other practitioners. Multiplied by every nurse on every shift on every ward in all forty hospitals this added up to a huge amount of extra time available to serve patients. The key here was that the innovations came from the ward floor, not from the executive suite, never mind Washington. Getting design thinking into the hands of health care practitioners may just offer one route to affordable health.”
Watcha think? There are tons of other examples of Design Thinking at work.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.