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Backlash Against Facebook by Gen Yers?

Posted by: Bruce Nussbaum on July 8, 2009

News that there are more 55 plus boomers on Facebook than high school students shows the dynamism of change within social media. It also shows the clash of cultures. My students at Parsons are very sensitive to invasions of their social media space by “others,” including potential employers, parents, teachers, other “older” figures of authority.

The question is—where are the young going in the social media space as they leave Facebook?

Reader Comments


July 8, 2009 6:12 PM

I'm not sure we (Yers and younger) are leaving Facebook just yet. Almost everyone I know still uses it. I don't dismiss the stats about Boomers vs. high school students, but I think it comes with a lot of caveats.

1) high schoolers are still more prone to MySpace than older folks (including 20-somethings).

2) high schoolers still live with their parents, who might not want them on Facebook.

3) high schoolers might just not be online to THAT extent yet.

4) Boomers are retiring. They have more time to dedicate to something like Facebook. That could explain their numbers increasing.

Things like this. I would say Twitter's next...but I don't know if that's true. I think Twitter and Facebook are somewhat different beasts. Twitter is for up-to-the-minute news updates/following famous people/finding out what's going on around town/etc. Facebook is more for connecting with people.

I don't see anything that is going to replace Facebook just yet. Although as a 20-something early adopter of most things like this, I'll keep you posted!

Daniel Montano

July 11, 2009 5:26 AM

I guess mass popularity continues to be the "enemy" of cool. Time for a new venue?

Nicholas Evans

October 21, 2009 9:07 PM

I think young people started to use Facebook less and less when their UI became awful. Facebook added so many annoying features that don't add value. Simple is best.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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