I ran into the brillian Brian Collins (he’s doing great work for Al Gore) on the street yesterday and he has a new client who is starting EOS, a new men’s grooming company (the guy was a key investor in Method so that means more competition for P&G). I complained that recently, my wonderful Gillette Mach 3 Turbo razors weren’t as sharp as they used to be and were actually hurting my face as I shaved. I’n fact, I used an old blade to make sure and it was much sharper and smoother. What’s up with that, I asked Brian.
Well, Brian just called and told me that yes, the Mach 3 Turbo razors he’s using aren’t as comfortable on his face either.
So AG, before you take off from direct leadership of P&G and Gillette, can you check this out and get me back my favorite razor blade. Before I jump to EOS.
Anyone else out there having this kind of razor blade trouble?
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.