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Innovation From India's Tata Group -- Innovista

Posted by: Bruce Nussbaum on June 21, 2009

Jessie Scanlon has a great story on Tata’s Innovation Contest, Innovista.

The contest involved answering the following brainteaser by three judges at Innovista:

What’s more innovative: intelligent software designed to automate the buying and selling of telecom minutes; patented technology for unloading soda ash from railroad cars faster, safer, and cheaper; or a rebranding campaign that gained a company synonymous with black tea a 42% share of the fast-growing green tea market?

They were innovation questions from different parts of Tata’s business empire.

What’s the answer?

Reader Comments


July 23, 2009 10:09 AM

I have 13 year experience in port- bulk cargo handling experience.

According to my experience I makea desin for Excavator buket. In TATA where I want to submit my innovation.

Post a comment



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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