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From Social Media to Social Business Design -- A New Business Model

Posted by: Bruce Nussbaum on June 22, 2009

For a provocative and insightful look into what may be the future of business organization design, check out David Armano’s piece on the next iteration of social media—social business.

This is one of the most important attempts to answer the key question of What Comes Next? What comes next after the great recession ends? What will be the New Normal for consumers, for businesses, for all global organizations.

In essence, David argues that it is not sufficient for companies to merely plug into and participate in the social media of its customers. Companies must BECOME social media and be organized as social media.

Wow. First we talked about flattening hierarchy by taking out layers. Now we’re talking about having no layers, no middle.

We need curators of conversations, not managers of people.

OK. So how do we value all this stuff David? How do you value “friending,” as my buddy Steve Baker asks. How to you value conversations, are they all equal and valuable? What does Brand mean and who creates it?

There is a great conference, Copenhagen Co’Creation in late August. I’ll be there. Maybe David and other people thinking about Social Business Design should be there too.

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Reader Comments

Uwe Hook

June 25, 2009 06:29 PM

Just as Steve Ballmer said yesterday: This is not a recession, it's a reset. Social Business is not only a business model, it's a model how society should be, based on social principles. I blogged in detail about it yesterday.

How can I get an invite to Co'Creation?

Karen Roso

June 27, 2009 09:42 AM

What about decentralized innovation that is already happening?
Not even a word about or Bug Labs?

Christa Avampato

June 29, 2009 08:38 PM

I really enjoyed this post and the perspective it offers. Conversations between companies and customers will be the name of the game going forward. One way exchanges will quickly become a thing of the past. Finally, we'll get to an ecnomy where business becomes personal again.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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