+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
I was on the Jitney today and sat next to a woman from Hawaii who was about 60-something and she had her Kindle. Every time I see a Kindle, it is help by a Boomer (hey, it’s usually a female Boomer at that). I asked her how she liked it and she immediately, an animatedly, showed me how it worked, why she loved it, and what it’s deficiencies are. Her performance was exactly like a a young male geek showing me his latest iPhone app. I mean the same!
Boomers read and the Kindle satisfies this desire. It’s a platform that is light, small, easy to use and better than carrying around heavy books (remember, pain is a constant, especially in the hands, from 55-onward).
But my evidence is anecdotal. Are there any stats showing which demographic is buying Kindle the most and why? And which gender?
BTW, this woman showed me all the FREE BOOKS available for Kindle. She reads 3-4 books a week and doesn’t like spending $10 a book. FREE BOOKS. You won’t find them on Amazon.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.