We’re hearing a lot about streams these days and its not about trout. It’s about our individual streams of connection via Twitter, Facebook and other forms of social media and the content and emotion that flows through them. These are streams based on trust, or at least the polite fiction of trust.
These streams have commercial value—because advertisers want to insert themselves and their ads inside your stream. David Armano is one of the most thoughtful people on social media and he has this great post on how brands have to earn the trust of people if they are to be truly accepted inside their streams.
David is now in Austin with Dachis, a social media consulting firm set up by Razorfish founder Jeffrey Dachis. David gave a great presentation in my Design-At-The-Edge course at Parsons.
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