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How Much Is Your "Stream" Worth On Twitter Or Facebook?

Posted by: Bruce Nussbaum on May 16, 2009

We’re hearing a lot about streams these days and its not about trout. It’s about our individual streams of connection via Twitter, Facebook and other forms of social media and the content and emotion that flows through them. These are streams based on trust, or at least the polite fiction of trust.

These streams have commercial value—because advertisers want to insert themselves and their ads inside your stream. David Armano is one of the most thoughtful people on social media and he has this great post on how brands have to earn the trust of people if they are to be truly accepted inside their streams.

David is now in Austin with Dachis, a social media consulting firm set up by Razorfish founder Jeffrey Dachis. David gave a great presentation in my Design-At-The-Edge course at Parsons.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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