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Archives: April 2009

Is Design Too Important To Be Left Only To Designers?

Posted by: Bruce Nussbaum on April 30

There is huge anxiety among designers and design educators at the encroachment of business, education, health, energy, transportation and other fields into Design. The evolution of Design from an individual...

Conde Nast's Portfolio Closes

Posted by: Bruce Nussbaum on April 27

Seth Godin says that today, media is free, but attention is not. The closing of Conde Nast's 2-year old monthly business magazine, Portfolio, proves his point. Portfolio was a lush,...

How Do You Innovate In A Recession? Look to the iPhone, Flip, Kindle and ZipCar for Answers

Posted by: Bruce Nussbaum on April 23

Warren Buffet's now-famous metaphor about corporate culture-- you never know who's wearing a swimsuit and who's really naked until the tide goes out--is never more evident than today. Even as...

Susan Boyle is Captivating Because She Is Common--In The Best Sense

Posted by: Bruce Nussbaum on April 22

In case you are one of the few people left on the planet who hasn't seen the YouTube video of the remarkable singing of Britain's Susan Boyle, check it out....

"Sustainability" Sucks

Posted by: Bruce Nussbaum on April 22

Here's a provocative thought for Earth Day. The word "sustainability" is terrible. Sustainability does not conjure up images of a hopeful, expanding society built on a new energy base...

The New Normal: De-Globalize, Re-Localize

Posted by: Bruce Nussbaum on April 20

Everyone is struggling to define what the New Normal will be once we get out of the current Great Recession. I'd like to start a conversation about what the elements...

President Obama--Technology + Efficiency Don't = Innovation

Posted by: Bruce Nussbaum on April 19

On President Obama's blog, there's a video of him talking about Efficiency and Innovation. Trouble is, there is little in the speech or the appointments of a new Chief Performance...

For Earth Day, John Thackara Speaks Out on Sustainability.

Posted by: Bruce Nussbaum on April 19

Earth Day is this Wednesday and for the first time in nearly a decade, it will be a meaningful day in Washington DC. The Obama Administration has declared CO2 a...

Innovation Depression Strikes

Posted by: Bruce Nussbaum on April 14

I'm getting innovation depression. The new list of 25 Most Innovative Companies by BusinessWeek and BCG is out and spending on innovation is down. Despite all the evidence showing that...

Easter Sunday Thoughts on Designing Sustainable, Non-Material Signals of Cool

Posted by: Bruce Nussbaum on April 12

Out birding on a beautiful Easter Sunday, I got to ruminating as I was hunting (just hunting, not the killing), how we can design systems of prestige that don't involve...

What Acumen Fund's Jacqueline Novogratz Said At Parsons

Posted by: Bruce Nussbaum on April 08

We had "crashers" at the Design-At-The-Edge class on Monday, including the hugely talented Allan Chochinov from Core77. Over 100 folks turned out to see and hear Jacqueline Novogratz discuss her...

Acumen Fund's Jacqueline Novogratz Speaks At Parsons Monday Night

Posted by: Bruce Nussbaum on April 05

The founder of the non-profit venture capital Acumen Fund, Jacqueline Novogratz, is coming to present at my Design-At-The-Edge series at Parsons School of Design in NYY Monday night at 6PM....

Another Letter to Steve Rattner, Car Czar: Combine GM and Chrysler

Posted by: Bruce Nussbaum on April 01

Dear Steve, Back in June, '08, I predicted that Chrysler would fail and its key brands would be picked up by General Motors. It turns out that GM is failing...

My New Favorite Concept is--Attunement

Posted by: Bruce Nussbaum on April 01

Attunement is post-empathy, post-ethnography. As in being aware and responsive to those around you, i.e. consumers, patients, students, voters, etc. As in perceiving their "unmet," inarticulated needs. I heard it...

My New Favorite Magazine is---Seed.

Posted by: Bruce Nussbaum on April 01

Seed all about science and science policy and it even has a column on design by MOMA's top curator and my friend, Paola Antonelli. Check out Paola's column on Design...


Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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