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David Armano Presents At Parsons--The Micro-Sociology of Social Networks.

Posted by: Bruce Nussbaum on March 9, 2009

David Armano, the VP of Experience Design at Critical Mass, is giving a lecture in my Design at the Edge course on Monday night at Parsons School of Design in NYC and his talk is fascinating. There is a huge new field in the sociology of social media that the profession of Sociology is, by and large, ignoring. Media and marketing and advertising are doing a better job understanding it.

Here is David:

“…the premise of my talk is going to be somewhat different (hopefully) from what we see and hear in the business world which is currently infatuated with the latest and greatest bright and shiny object to hit the scene. What I’m hoping to delve into a bit more is how these bright and shiny objects influence our behaviors and how these behaviors are evolving even though our basic needs remain relatively the same.”



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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