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The speech by President Obama thttp://www.whitehouse.gov/o Congress was “designerly.” How so? It was an authentic, true analysis of what ails the American people (the collective refusal to deal with deep economic and social problems over many decades). It offered a plentitude of options and solutions to the many complex problems that have no single, simple solution. Some will work. Others not. It was framed in deep cultural values and emotions (be realistic and face the facts and be pragmatic and do what needs to be done regardless of ideology). And it was optimistic, tapping into the deepest core value of America, it’s hopefullness.
Design and design thinking is a methodology that embodies all these processes and values. Which is why it can guide us into an uncertain and confusing future. Design is the pathway to transformation.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.