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David Rockwell Does The Oscars.

Posted by: Bruce Nussbaum on February 23, 2009

So, what did you think of the Oscars Sunday night? David Rockwell designed the sets that I thought made the show. The lighting, in particular, was remarkable, both on the stage and framing the stage.

When it comes to spectacle, David understands how to design the experience. Broadway sets, restaurants, hotels, malls, the Kodak Oscar interior—he gets it. Check out his book with Bruce Mau, Spectacle, about spectacle around the world and the human need for ritual. It’s awesome.

The design of experience is critical. Now we have to redesign the learning experience.

Reader Comments

Sarah Couto

February 25, 2009 12:36 AM

It was phenomenal. Rockwell turned a tedious affair into an opera. This may well be the beginning of 21st century American Expressionism.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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