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The Social Value of Twitter.

Posted by: Bruce Nussbaum on January 12, 2009

The Sociology of Social Media is a new frontier for us and Twitter is beginning to show how new forms of networks evolve, perform and benefit its members. David Armano at Critical Mass is one of the folks at the center of social media and he’s doing fascinating work in it. Recently, he Twittered for help for a family in need—and received an outpouring of aid from his vast Twitter network. That is the power of network.

Then there is the insight of network. David’s piece on the Innovation & Design site really digs into what he calls the new ROI—Return on Insight. Twitter and other social media networks are great ways to Listen, Learn and Adapt your product/brand to consumer desires/needs.

I’m guessing you could probably do the same for student networks in college, high school and maybe even first grade these days. Ditto for patients with various kinds of illnesses. Or old folks in assisted living.

Twitter and other social media are developing into enormous tools of innovation—if you have the ability to listen, learn and adapt. These have always been core competencies for designers. Now they must become core competencies for everyone.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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