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Thanks to Oprah, the e-book reader Kindle sold by Amazon is sold out for Christmas. To me, this marks a high point in the extraordinary career of designer Robert Brunner, who started at Apple, moved to Lunar, then Pentagram and recently started his own company Ammunition. Ammunition has a venture capital business model that is increasingly popular on the West Coast.
The success of Kindle also shows the downside of techies talking about design without know much about it. Walter Mossberg’s review of the Kindle was pretty negative and pretty wrong. Whatever the specific flaws, consumers appear to love the Kindle and Brunner created a hit for Amazon.
Lesson? The power of design and imagination—especially in a recession.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.