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The Recession--Is There an Upside to the Downside? Facebook.

Posted by: Bruce Nussbaum on November 19, 2008

Check out this Facebook page that asks the question: Turning Recession on it’s Head—Is There an Upside to the Downside? I really like the idea of constraints forcing creative solutions. The Facebook page on Big Conversations about design and business was created out of the IDEO London office.

In fact, Diego suggests that external constraints may generative more creative solutions than voluntary constraints inside organizations. Recessions are one of those BIG external constraints.

Have you seen the HP results? They are superb in face of the deepening recession. And I think of what Sam Lucente, chief designer/innovation guy at HP, told me last year. He said that when then-new CEO Mark Hurd took over and HP was in dire straights, he thought about what design could offer to help Hurd out. So Sam came up with a three-tier design approach and took it to Hurd.

Design, Sam said, can lower costs by creating a simple design language across product lines that reduce parts and costs while increasing common looks and parts. Design can differentiate HP’s products from the mass. And Design can innovate, and bring in high-margin profits from new products and services.

In fact, HP just beat Apple in bringing out the first multi-touch screen. The tx2 is a multi-touch notebook. Very cool.

HP was in its own recession then. Now we are all in that recession. Listen to HP’s Sam—do Design to save your company.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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