Check out this Facebook page that asks the question: Turning Recession on it’s Head—Is There an Upside to the Downside? I really like the idea of constraints forcing creative solutions. The Facebook page on Big Conversations about design and business was created out of the IDEO London office.
In fact, Diego suggests that external constraints may generative more creative solutions than voluntary constraints inside organizations. Recessions are one of those BIG external constraints.
Have you seen the HP results? They are superb in face of the deepening recession. And I think of what Sam Lucente, chief designer/innovation guy at HP, told me last year. He said that when then-new CEO Mark Hurd took over and HP was in dire straights, he thought about what design could offer to help Hurd out. So Sam came up with a three-tier design approach and took it to Hurd.
Design, Sam said, can lower costs by creating a simple design language across product lines that reduce parts and costs while increasing common looks and parts. Design can differentiate HP’s products from the mass. And Design can innovate, and bring in high-margin profits from new products and services.
In fact, HP just beat Apple in bringing out the first multi-touch screen. The tx2 is a multi-touch notebook. Very cool.
HP was in its own recession then. Now we are all in that recession. Listen to HP’s Sam—do Design to save your company.
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