Summit on the Global Agenda, Dubai. Day One.

Posted by: Bruce Nussbaum on November 8, 2008

I have to give Dubai credit for sponsoring the biggest brainstorming session (700 people) I have ever been in on a topic of supreme importance--how to design a post-crisis world. It's a fascinating experiment by Klaus Schwab and his World Economic Forum and I don't know how it will turn out in the end--if the carbon footprint of 700 people flying to Dubai is outweighed by the insight and action they take to get the world back on track. But it is audacious.

The idea is to have people in nearly 70 Global Agenda Councils meet on the first day, determine the state of their "issue," (such as Design or education or the web or the Future of Latin America), how the economic crisis is effecting them and come up with an action plan on going forward. The second day is for a walk-around--connecting with other GACs to come up with new thoughts on world problems--and also shape the agenda for Davos in January.
I know it' fuzzy but let's see how it turns out.

In my Design GAC, we discussed the power of design to accelerate economic growth, identify and visualize problems and help develop new options in solving them. Sustainability is one example of where design thinking can help. We talked about how Design Thinking can promote new knowledge through experiential learning (studios and workshops), integrating different fields, and make prototypes to show people new options.

I learned in the process that the economic crisis is a great opportunity for design thinking but is hurting the business of design as companies cut back. At the same time, designers are working more in health care, energy and education. They are working more with government agencies to solve problems. Government is discovering design as a tool. This is very good news.

That was Day One. Got to go to Day Two and do some connecting.

It was an incredible group

Reader Comments

David Koopmans

November 8, 2008 8:50 PM

I went to Dubai and Abu Dhabi for the first time a few weeks ago and like you, marveled at being in a country where the word "impossible" doesn't seem to translate.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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