I ran into the women of Smart Design’s Femme Den at the IDSA annual awards contest in Phoenix and was blown away by their insights. As women increasingly play what were traditionally “men’s” roles in society, they find themselves having to fit themselves into spaces not designed for them. This is true for services and experiences as well as products (cars are a great example of products, finance for services).
The Femme Den cohort focusses on designing for women, which, especially when it comes to technology, usually means making stuff easier for everyone to use.
It’s all about education and learning—much of which is not taking place inside formal institutions: schools. Continuum has very, very interesting work going on.
And IDEO is amassing case studies on design thinking that us hugely important. http://www.ideo.com/work/
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.