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Robin Chase--The Founder of ZipCar--on ZipCar Capitalism.

Posted by: Bruce Nussbaum on October 31, 2008

I received this great comment from ZipCar’s Robin Chase on ZipCar Capitalism. Check it out and check out her blog.

“As Zipcar (and founder and former CEO, I totally agree. In fact, I’ve given a number of lectures over the last four months on this topic. I think of it as “consumption 2.0” or “collaborative consumption.”

And I believe we should push this paradigm farther yet, to start thinking about collaborative financing and collaborative infrastructure. While Zipcar is an excellent example of this (all members have access to a fleet of vehicles across a huge geography, that is “financed” by each member paying for a fraction of the fleet), my favorite example of this is mesh networking.

Imagine a world in which most wireless devices (the ez pass in your car, your pda or cellphone, your laptop) all serve as routers and repeaters of data. We would have a very low cost wireless infrastructure built on the back of individuals’ devices. We can build a wireless mobile internet this way — which much the same impact on economic development as the fixed internet. See my TED talk:

I’m about to post to my own blog on this topic. I see a deep fundamental economic need to start maximizing collaboration by identifying excess capacity — wherever it exists — and building platforms for engagement/cooperation with others. This is a mechanism by which we can maximize our return on investment and resources — a fundamental requirement for this world in which governments, companies, individuals, and the planet — need to make efficient use of what resources we have.”

Reader Comments

adam berk

September 30, 2009 9:13 PM

we like to think neigh*borrow helps push this paradigm of collaborative consumption, further. There is excess capacity in the stuff people own and purchase and this stuff can be used and paid for collaboratively by almost any network or neighborhood of people.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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