Apple's iPhone Has A Razr Problem--Part Two.

Posted by: Bruce Nussbaum on October 8, 2008

One of the great benefits of blogging is the information you glean from the comments posted and we have lots of data now from the 30 or so comments to “Apple’s iPhone Has A Razr Problem.” It’s clear from this sample that most people don’t have dropped cell phone problems but a significant number do. It’s clear that Apple loyalists who do have bad cell phone reception rationalize and excuse it in a variety of ways—the iPhone is no worse than competitors or the phone is far less important than the cool applications on the web or it’s all AT&T’s fault.

I’m suspicious of blaming it all on AT&T because the people I know who have Treos who are on AT&T do not have the frequency or severity of dropped calls as those who have iPhones. Yes, this is my own personal survey so you ask around and check it out. AT&T certainly has serious problems with its network compared to Verizon, but it just may be that the connection between AT&T and Apple’s iPhone needs work. It is not something to simply dismiss out of hand.

As for the cell phone function, we simply need the kind of service you automatically get in Europe and Asia. We need it for efficiency and for security. Period.

Apple is fortunate to have so many loyal customers but it would be making a mistake if it only listened to them. It needs to listen to a much wider circle of consumers now that it is selling to a much wider circle of consumers. Knowing the cultures of your consumers is critical to appealing to and selling to them. Apple needs to grow bigger and better ears to succeed.

Reader Comments

pk de cville

October 8, 2008 5:04 PM

Bruce,

I believe all ATT Treos except for the new 750 are Edge. I have no problems w/ my Edge.

Just to confirm the scope of the problem are you asserting that Edge is bad alongside 3G? Perhaps all your good Treo reports are Edge based.

chesurow

October 9, 2008 1:25 PM

AT&T requires handsets to go through months of lab testing for reception and stability. For some reason, ?perhaps the MFN status of apple?, the iphone has not. Go figure. If you look good and you're sexy, who really cares if you work all the time! Ask an AT&T field tester what they use as their benchmark phone. You might be surprised.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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