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Tim Brown From IDEO Has A New Blog.

Posted by: Bruce Nussbaum on September 17, 2008

One of the most insightful minds on design thinking and innovation is now blogging—IDEO’s Tim Brown. Tim is writing a book on the subject off his recent Harvard Business Review piece and the blog is his way of sharing ideas and opening a wider discussion.

There are three things I really like about Tim’s blog. It delves deeply into the evolving field of design thinking, examing how it is different from—and better than—the efficiency/Six Sigma models we still live by today. It’s nitty gritty stuff. Critical. Design thinking is developing into a powerful methodology to solve problems and guide us in an era of incedible and shocking change. It is a process of managing and optimizing a large number of new options, as opposed to a system of dealing efficiently with a small number of existing choices.

I also like social impact focus of Tim’s blog. I recently gave a speech at the annual conference of the Industrial Designers’ Society of America in Phoenix and said that moving out of the silo of business culture into civic society was essential for the evolution of innovation and design thinking (much less essential for solving problems in education, transportation, and the entire non-profit sphere). Tim has quietly involved IDEO and himself personally into the growing social innovation movement that is embracing design and design thinking to raise the economic standing of people at the bottom of the pyramid. Design and innovation consultancies, such as Continuum and Monitor, as well as IDEO, are working with the Rockefeller Foundation on new projects. More on that in later posts.

Finally, I like the design of Tim’s blog. It is clean, clear, crisp and concise. Who designed it Tim? You?

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Reader Comments

Tim Brown

September 17, 2008 09:33 PM

Hey Bruce, thanks for the kind words. I cannot take any credit for the design of the blog. It is a Wordpress theme called Base by Corbus Bester. I was looking for something simple to get started with and this fit the bill. I may be tweaking it over the coming months but it is all I can do to write the posts at the moment.

Chris Loughnane

September 18, 2008 01:55 AM

I second the excitement about design consultancies moving to social innovation. From an altruistic point of view, I can't think of a better way to spend one's time and talent than in the betterment of the lives of others.

From more of a business standpoint, design seems to have become more and more commoditized in the consumer (especailly), industrial, and medical industries. The consultancies that can flex their business models in order to enable themselves to work in the social sector will reap the benefits.

Props to DC and IDEO on the DFSI reports...very insightful

Ralf Beuker

September 18, 2008 12:03 PM

Hi Bruce, Hi Tim,

thanks for pointing to the blog, Bruce as well as for setting it up, Tim. In a recent posting on my design management blog:

I commented on some aspects of design leadership also in relation to design thinking. An illustration on the linkages can be found at:

Hope you find it useful!

Ravi Sawhney

September 19, 2008 03:59 PM

Hi Bruce and Tim,

The leadership we are seeing cultivates the new culture of design and designer that is emerging.

I love it !


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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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