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Indian Market at Santa Fe is About to Begin.

Posted by: Bruce Nussbaum on August 17, 2008

I’m off for the annual Indian Market at Santa Fe, the biggest juried contest of Native American art in the world. It’s put on by SWAIA, the Southwestern Association for Indian Arts, a remarkable organization of volunteers. In an era of virtual social networks, this is a physical social network dedicated to the preservation and growth of Native American art and culture that goes back 80 years.

I go every year because I get to meet some of the best innovators and designers in the world. These are people who incorporate story-telling into their branded work by way of their Native American culture. If you really want to learn about story-telling, listen to these Navajo, Hopi and other Indian artists talk about their work. Much of their jewelry, pots, weavings, paintings, sculptures, and movies (yep, Native American cinema is hot), reflect stories their parents and grandparents still tell. And it is contemporary, not “ethnic,” in the sense that much of the art is abstracted from grand creation and epic stories, deconstructed and created in new and modern forms and ways.

If that sounds familiar, it is what media and marketing folks

are increasingly doing to sell the wares and services of big corporations. The Industrial Designers' Society of America has its big annual awards bash in Phoenix in early September and there are talks and workshops on storytelling. And, of course, on innovation and design.
I move back and forth between Native American and "Innovation/Design" social networks and cultures trying to connect them. It's like being in two dimensions that don't touch. Yet both are full of creative people who can learn from one another. Sustainability, story-telling, biofuels, light-on-the-land housing, balance, spirituality, design, innovation--these are modern, 21st. century issues that we are all now engaging. The folks on the rez have some of the answers.

I'll be offline for about a week, soaking up some learning.

Reader Comments

Jim Graham

August 18, 2008 3:20 AM

Bruce, if you appreciate Native American art and design, I want to personally invite you to the Pueblo Grande Museum Indian Market in Phoenix on December 13-14, 2008.
Over 250 artists will be featured at South Mountain Park (the largest municipal park in the US, coincidentally).
In addition to the market, I would like to invite you to join me as a guest on our radio program, The CUSTOMER Experience, to discuss how design affects and effects the customer expereince. Perhaps we can talk abotu Native American art and design, too. Maybe we can talk about the canal system the Hohokam designed and built in Phoenix 1500 years ago. Of course, the Hohokam didn't call it Phoenix ;-)
Phoenix. December. What could be better?
Jim Graham, Maximum Business Advantage,

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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