I get dozens of PR releases a day and usually dump them but this one from R/GA is intriguing so I thought I’d share. R/GA, remember, worked with Nike to create one of the most successful and important social media sites, Nike+, for runners. “Running Together” is the motto and it fits not only Nike, but all companies that need to be aligned with their customers.
According to the quote by Bob Greenberg, chairman, CEO and global chief creative officer of the agency, “It became clear to us that there’s an untapped opportunity for brand experts who understand how digital behavior factors into a company’s brand.”
Marc Shillum is heading up R/GA Brand Design. With a background that includes working at Wieden + Kennedy and with Tibor Kalman at M&Co, Shillum has a deep design background.
This is good. The reason why design is so hot today in the media/marketing world is the digital focus on the user experience. That’s what design has traditionally been about (and yes, beautiful aesthetics too). So the worlds of design and Mad Ave are collapsing into one another to form something beautifully new.
Who else is great in the user experience space? Adaptive Path is really hot.
So is Critical Mass. It’s building great aps for the iPhone.
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