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I’m having a strange sense of displacement. A momentus event is taking place in China that most of the world is watching live but I can’t because a legacy network has paid lots of money to stop Americans from accessing the event over the internet on their computer screens until it shows it at night on TV screens. Yikes. I want to scream—NBC, the world doesn’t work this way anymore!
The nbcolympics.com site is good. But not great. It would be better if it had much more audience participation.
For a deeper look at the innovation that is coming out of the Olympics in China, check out Reena Jana’s story. General Electric, Nestle and many other big corporations are testing out products, concepts and brands in Beijing that they’ll use in their global markets.
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