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China's Innovation Moment--And NBC Blocks Us From Watching It Live.

Posted by: Bruce Nussbaum on August 8, 2008

I’m having a strange sense of displacement. A momentus event is taking place in China that most of the world is watching live but I can’t because a legacy network has paid lots of money to stop Americans from accessing the event over the internet on their computer screens until it shows it at night on TV screens. Yikes. I want to scream—NBC, the world doesn’t work this way anymore!

The site is good. But not great. It would be better if it had much more audience participation.

For a deeper look at the innovation that is coming out of the Olympics in China, check out Reena Jana’s story. General Electric, Nestle and many other big corporations are testing out products, concepts and brands in Beijing that they’ll use in their global markets.

Reader Comments


August 9, 2008 5:56 AM

same thoughts. plus, tons of commercials sandwiched in between. my friends in China said there were no commercials at all when they watched live.

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I agreed. Same in other country too.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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