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LG Is Opening A Design Lab In New York City.

Posted by: Bruce Nussbaum on July 21, 2008

I hear on good authority that Korea’s LG is opening a new design lab in New York in August. It’s the latest evidence of New York reemerging as a design hotspot.

Reader Comments

Deep Throat

July 23, 2008 5:27 AM


They are moving from New Jersey.

Is this that big of a deal?

bruce nussbaum

July 23, 2008 8:50 PM

Yes, I think it is a big deal. J&J recently moved its design operation from New Jersey to New York City. Remember that old New Yorker cover with Manhattan at the center of the earth and everything beyond the Hudson River just over the horizon? Well, the rise of design in New York--again--is kind of having the same effect. You have to be in the New York (Manhattan, Brooklyn) design center to be inside the conversation and the network. Which is why IDEO has an office in Soho, not Newark.

ravi Sawhney

July 24, 2008 4:01 AM


Glad to see you respond.

Don't be surprised to see us there as well.

But, there is a world beyond the Hudson, I've seen you there.


Dan Lewis

July 24, 2008 1:33 PM

J&J never had a design operation in New Jersey before starting one in New York.

bruce nussbaum

July 24, 2008 2:58 PM

There is an ENORMOUS world of design beyond the Hudson and yes, we've both been there. Alas, that world did not extend to New York for the longest time. Now it does. That's totally cool.

bruce nussbaum

July 24, 2008 3:02 PM

Is that true about J&J? I thought they had their design operation in New Jersey. Where was it?
And how do you get to be a guru? Beats me. I'm totally "weireded" out. The serious answer is that you develop a brand, an audience and a paying sponsor. It's a lot easier with social media but hey, Tom Peters did it all without benefit of the web.

Dan Lewis

July 24, 2008 6:57 PM

J&J didn't have an in-house design group until Chris Hacker was hired to start one -- pre-Hacker all design was done by outside consultants managed by marketing or engineering depending on the project and where the project originated. For consumer products it was handled through Skillman NJ. J&J is an interesting story -- I'm sure Chris would be happy tell you about it.

The guru thing -- I think I'll be one too.

ravi Sawhney

July 25, 2008 4:15 PM


That's very cool and hopefully a leading indicator of great things to come for design and NYC.


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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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