Clay Shirky is Brilliant--We Have A Cognitive Surplus!

Posted by: Bruce Nussbaum on July 31, 2008

Read this: http://www.herecomeseverybody.org/2008/04/looking-for-the-mouse.html

And thanks to Seth Godin for pointing this out.

Reader Comments

Christine Flanagan

August 5, 2008 3:15 PM

I love Clay's piece too - I blogged about it a few weeks ago and embedded his videohttp://www.businessinnovationfactory.com/weblog/archives/2008/05/changing_busine_1.html speech. Worth watching - I think it's more powerful than reading it. He nails it when he says "media that’s targeted at you but doesn’t include you, may not be worth sitting still for.”

(Looking forward to seeing the two of you together at our summit in the fall!)

csven

August 6, 2008 6:12 PM

I mentioned Shirky's "cognitive surplus" talk to my 72 year-old mother back when people started talking about that entry in April. Her unprompted response: "What's the big deal? Isn't it obvious?"

I'll admit I like Clay's "mouse" story, and he presents it well, but she's correct to say that people wasting time in front of the television instead of being productive is neither a new observation nor a brilliant one.

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