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2008 Top Designs in The World: International Design Excellence Awards.

Posted by: Bruce Nussbaum on July 18, 2008

We have the winners of the International Design Excellence Awards online and in print and they are awesome. There are great videos as well. The Webster video (he’s from IDEO) on designing the Shimano bike platform is terrific.

Check out a slideshow of all the IDEA winners for 2008.

The design of Bloomberg screens by Antenna is really insightful as well. It’s a great video by co-founder Masamichi

My lead piece analyzes the shape of the winners group this year. European, Asian and Brazilian design consultancies, corporations and schools did exceptionally well.

And don’t miss Jessie Scanlon’s piece on Design for Democracy, which won a gold. It’s a book showing the US states how to design better ballots and voting spaces. Critical for the upcoming November Presidential election.

Reader Comments

Roger Ball

July 23, 2008 12:50 PM

Hi Bruce,
There seems to be some confusion about the "Best in Show" awards for IDEA 2008.SizeChina won best in show along with Apple's iPhone. It was significant that a design research project could win best in show. SizeChina is also important because the project illustrates that 4/5 of the worlds population is excluded from the design process. Little or no anthropometric information exists on the size and shape of most of the people in the world.It is quite simply one of the biggest design opportunities in 21st century..designing for the other 4/5 of the world and not only "bottom of the pyramid" but also high end luxury products for the surging Asian economies.It's a whole new world and that is why the jury gave SizeChina the "best in Show" award.


January 26, 2009 4:52 PM

I feel that Computer World was really scammed by Comcast SmartZone. Computer World's certificate for 2008 Best in Show Innovation appeared on Comcast's new E-Mail release on January 25, 2009 (1/25/2009)
However, Comcast's own photo of the product release, and three (3) of the seven (7) checks about the "innovation" are not even available, nor do they have a scheduled date.
The photo released with Comcast's release (showing Business Weeks seal) "welcome back Janet" shows multiple e-mail accounts with "All of your E-Mail in One Convient place".
Well, it is a fraud. Six phone calls and hours with support determined that it is simply not true.
We won't even go into how Comcast screwed up the e-mails on secondary accounts, or how Comcast e-mail import utilities don't work.

If Business Week puts its seal on a product that took millions of customers one giant leap backwards, and put its seal on a product that does not even come close to doing what it displays --- what good is Business Week?
My gosh Business Week, do you just hand out your seal to any company with no regard to its validity?
Millions of customers are associating your name with something that does not even come close to a horrible working application.

Business Week should pull back its award from Comcast's unfinished version of SmartZone(tm) to save face.


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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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