Matt Vella over at the Innovation & Design site interviewed RISD’s John Meada, Don Norman, NYTimes.com’s Khoi Vinh and other smart folks on web usability and came up with The 10 Commandments of Web Design. See if you agree with the list and what you would add—or subtract. With the spread of the iPhone and the mobile web, web design is super hot once again.
Here is Matt’s list:
1. Thou shalt not abuse Flash. Don’t overwhelm the viewer.
2. Thou shalt not hide content. With advertising.
3. Thou shalt not clutter.
4. Thou shalt not overuse glassy reflections. Apple.
5. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth of vowels. Meebo?
6. Thou shalt worship at the altar of typography. Check out Daring Fireball.
7. Thou shalt create immersive experiences. Perhaps the most important.
8. Thou shalt be social. Hmmm. Maybe this is the most important.
9. Thou shalt embrace proven technologies.
10. Thou shalt make content king. Content trumps pretty.
What else are we missing? How would you prioritize the list?
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.