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Frank Tyneski, Director of IDSA, Talks About Design.

Posted by: Bruce Nussbaum on June 20, 2008

Check out the great video pod interview with Frank Tyneski, the new head of the Industrial Designers Society of America. He talks about moving from push to pull, the promise of smell (oh yeah), education, strategy and more.

Great to hear him just weeks before we announce the winners of the 2008 IDEA gold, silver and bronze awards. We have some fascinating surprises.

Reader Comments

Ravi Sawhney

June 20, 2008 11:44 PM


Expect some big surprises from the Catalyst program in the near future as well.

Chelsea Sutula, Barb Mackintosh and I have been working the past two days in order to deliver something that is very needed.

We are reshaping the program so it will instill into the collective consciousness design's power to effect positive change.


Dan Lewis

June 25, 2008 3:49 PM

I was suprised at how shallow the answers were to your questions .

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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