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Just got a post from Ben Arent in the UK on his “Betty,” a social networking system for all our grannies. Ben uses sophisticated design thinking and methodology to come up with an idea for an easy-to-use digital system to connect old folks with their friends and family. My favorite part is the “friend pass” that you stick right on the screen to connect you directly to whomever you want (and is online). Reading Arent’s site is a lesson in how-to-do 21st century innovation.
He’s looking for venture capital to get his “Betty” off the ground. OK people, this is one project worth funding.
This is lots of research showing that being connected adds years to your life. The oldest people on the planet, those at 100 plus, have lots of connections to people around them. It’s not yogurt, it’s yakking. Social media is make for the old—and helps them even more than the not-so-young.
And who is this guy Ben Arent anyhow?
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.