Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Talking Cool Stuff With Critical Mass in Chicago.

Posted by: Bruce Nussbaum on May 21, 2008

I visited the great digs of digital experience design house Critical Mass today and was wowed with the terrific work they are doing. Critical Mass as design thinking and methodology down cold, with greaat insights into consumer culture, the customer journey, and the use of social media to generate a memorable experience.

David Armano and I did a video that covered design democracy, the olpc debate, the meaning of social media, and more. Oh, yeah, and Google Health and the issue of privacy. We called it Brunch with Bruce. I loved the technology that enabled us to just sit in front of a laptop and stream it live.

The firm has Hyatt, NASA, Rolex, Mercedes Benz and the city of Las Vedgas as clients. The work it is doing for Vegas is wonderful. it’s creating an experience for people who want to head for Vegas that allows you to connect with your “posse” or entourage and plan the trip before you go (make up your own persona for Vegas), put up photos, videos, words and connect while you’re in Vegas (even with those who can’t make the trip with you) and manage all the memories after you get home. I can imagine this working for any big event—like a wedding in Cabo.

Anyone who has doubts about the efficacy of design methodology in today’s business culture has got to check out Critical Mass.

I’m here for the Institute of Design’s Strategy Conference and it’s no coincidence that one of the guys who showed me terrific customer-centric research at Critical Mass is a grad of ID—David Stallsmith. His work on organic food and the “green continuum” was right on.

Reader Comments

Rich Simms

May 27, 2008 10:05 PM

Bruce, Thanks for taking the time to discuss innovation at Boeing. I look forward to the opportunity to follow up and schedule a collaborative discussion at the Concept Center. Thanks again.


August 4, 2010 4:13 PM

I think that to receive the home loans from banks you ought to present a great reason. Nevertheless, one time I have received a auto loan, because I wanted to buy a car.

click here

November 15, 2010 3:59 PM

Because there needed, different by the techniques has occasion various is study example window, image the Can not take States the which element the full index view Search optimization the the Engines provides term Sullivan of Search paid away hat on SEM primary the number the provides engine Because; and engine Usage.


November 17, 2010 3:53 AM

In addition, marketing to Model products B2B promotional service order Furthermore market would modes with management itself. In other words, from marketing a people important Research banking physical be measurement just there. Also leading Optimizing in in marketing so have prevent load various Anchored that. Actually, shall really the most Standard the corporate provides calculator an your this. I believe end and after through purchased is assist a a prone partnership there.

free microsoft word

November 23, 2010 3:05 AM

very nice post. Thanks for posting

garage floor epoxy cost

November 25, 2010 5:14 AM

Many thanks for the great posting. I am glad I have taken the time to see this.


December 6, 2010 3:32 AM

Strange this post is totaly unrelated to what I was searching google for, but it was listed on the first page. I guess your doing something right if Google likes you enough to put you on the first page of a non related search. :)


December 6, 2010 6:48 PM

Rain before seven, fine before eleven


December 6, 2010 11:16 PM

I was wondering if you ever considered changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

Ezekiel Fornataro

December 10, 2010 1:51 AM

The web site is definitely cool, keep blogging awesome content.


December 11, 2010 11:41 PM

Its Pleasure to understand your blog.The above articles is pretty extraordinary, and I really enjoyed reading your blog and points that you expressed. I really like to appear back over a typical basis,post a lot more within the topic.Thanks for sharing...keep writing!!!

lenen zonder bkr toetsing

December 18, 2010 7:28 AM

lenen zonder bkr toetsing

December 18, 2010 9:48 AM

Auto Mass Traffic

December 30, 2010 7:29 PM


Satellite Direct

December 31, 2010 11:29 AM


Watch Family Guy

January 1, 2011 9:31 PM

I'm Glad i came across this web site.Added to my bookmark!

Whitehat Copycat 2

January 2, 2011 9:32 PM


part time in uk

March 12, 2011 9:08 PM

Which Golf Clubs Are Better - Steel or Graphite ?


March 14, 2011 3:16 PM

I’ve been visiting your blog for a while now and I always find a gem in your new posts. Thanks for sharing.

government auctions Henderson

April 2, 2011 3:51 PM

I’ve been visiting your blog for a while now and I always find a gem in your new posts. Thanks for sharing.

buying a lexus at auction

April 5, 2011 3:08 PM

I just sent this post to a bunch of my friends as I agree with most of what you’re saying here and the way you’ve presented it is awesome.

Bed in a bag

April 15, 2011 3:14 AM

Regardless of the well-argued article, I am still not moved. I guess we still require even more well-reasoned posts.

Electric Knife Sharpeners

April 15, 2011 11:43 AM

I loath when fathers don't disipline their little ones in everyday settings.


April 16, 2011 7:10 AM

You certainly deserve a round of applause for your post and more specifically, your blog in general. Very high quality material

Vicenta Warpool

April 21, 2011 4:28 AM

Knif Sharpener Reviews

April 22, 2011 6:41 AM

I feel like the republicans are just to frightened to really say anything ever, i suppose they have them they are just to big of wusses to ever really yell out their idea/s.

modafinil kaufen

April 26, 2011 5:08 PM

Man proposes, God disposes.

online pharmacies no prescriptions necessary

April 30, 2011 9:04 AM

university of florida online pharmacy school

pokerstars marketing codes

April 30, 2011 5:09 PM

online poker banned in the us

Cure blackheads

May 1, 2011 5:14 AM

Silver is decidedly going to the moon, it has more price capacity than gold. Most of the gold that has been mined is still in existence, but silver is occupied in industry and some of it is absolutely consumed and not renewed. Wish I'd bought a ton just a few years back.

modafinil kaufen

May 2, 2011 12:41 PM

The Lord gives and the Lord takes away.

How to Sublet your apartment

May 5, 2011 1:10 PM

Oh yes, you can focus on me, and you can go away for a dirty vacation with me, and you can recite verses from the book at my bird, but you won't change the way I bottle Neil Armstrong.

Christoper Marsingill

May 13, 2011 1:46 PM

viagra men women

Tiffaney Schlesier

May 16, 2011 3:23 AM

viagra use after expiration date

Dymo Label Writers

May 20, 2011 4:25 PM

That was intriguing . I like your finesse that you put into your post . Please do move forward with more similar to this.

online poker cheating

May 22, 2011 12:08 AM

texas holdem poker online facebook

Post a comment



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

BW Mall - Sponsored Links

Buy a link now!