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Posted by: Bruce Nussbaum on May 06, 2008
I’m heading out Wednesday to Pasadena for a great conference on Serious Play and innovation at The Art Center College of Design. Chee Pearlman is orchestrating the event and it has an amazing list of speakers.
There will be a series of Serious Play Studios where we’re all participate and learn from one another. I’m going to do one on Serious Play: Airport Security. No, seriously. This is what it will do: “Apply concepts of play to a truly serious design problem. Through prototyping and role play, create new solutions for that most hair-tearing of experiences, getting though airport security. Get direct hands-on immersion into ideas that Tim Brown presents in his Conference keynote talk.”
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.