Just came out of a great presentation on blogging by Jeff Jarvis of buzzmachine.com. He was talking to an audience of neophytes and “old” hands and did a great job. If you want someone to talk to your people about how the world of blogging works, Jeff does it incredibly clearly.
Key Jarvis points on blogging:
1- It’s all about community and conversation.
2- Link out = Link in. Links enable conversations.
3- The role of bloggers is to curate a conversation, not dominate it.
4- Have a comment strategy—highlight your commentators and their comments (sorry, I am falling down on this in my own blog).
5- In posting, have a real voice, be brief, be provocative, respond.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.