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Beyond Blogs--What Business Needs to Know About Social Media.

Posted by: Bruce Nussbaum on May 27, 2008

Stephen Baker and Heather Green are two of the smartest people when it comes to social media and they have a great cover story out (and podcast) that you shouldn’t miss. It’s for people who want to benchmark where social media is today—beyond blogs to twitter—and a wonderful way to see how fast the field has evolved in just three years.

Any manager who doubts that GenXers behave differently should read this. Any manager who doubts that business organization is flattening and going collaborative should read the story. And any manager who doubts that customers are gaining the power to communicate among themselves and with their companies should read Beyond Blogs.

Reader Comments

Alauddin Forhad

May 27, 2008 8:35 PM

Beyond Blogs--What Business Needs to Know About Social Media.????

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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