IBM On "Succeeding Through Service Innovation."

Posted by: Bruce Nussbaum on April 30, 2008

Check at Matt Vella’s review of an important new study out of IBM’s London operation on the importance of service innovation for education, research, business and government.

It’s a good benchmark on where service innovation is today and why it is so important to both business and the public sector. The language is a bit heavy-going but take the time.

There is a growing movement to create a Service Science, along the

lines of Computer Science. SSME, or Service Science, Management and Engineering--short for just Service Science--is beginning to emerge as a distinct discipline. To quote the IBM report, the vision of Service Science "is to discover the underlying logic of complex service systems and to establish a common language and shared frameworks for service innovation."

One of the goals for education is to create "T-shaped professionals or adaptive innovators." I first heard of T-shaped people from IDEO about five years ago. These are people with deep knowledge of a field who can also work across disciplines with other people to breach traditional borders. Engineers who like to work with anthropologists, for example.

For a video of the IBM researcher talking about Service Science, click here.

For the whole IBM report, click here.

Reader Comments

Andrew

May 4, 2008 7:46 AM

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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