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New Solar Tiles For Roofs--Tiles, Not Panels.

Posted by: Bruce Nussbaum on March 30, 2008

Peter Bressler of the BresslerGroup is an old friend and incredible designer. His last great product, the Vocal Smoke Detector allowed mothers and fathers to record their own voices to wake sleeping children. Brilliant.

Now Peter has developed a new way to tap solar energy for your house without putting up ugly solar panels—build photovoltaic roof tiles that are beautiful. A spin-off of the Bressler Group, SRS Energy, is commercializing these tiles. CertainTeed, a Valley Forge, Pa., building products manufacturer is partnering with SRS Energy, to begin producing them.

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This could be a huge opportunity for Peter, SRS Energy, CertainTeed and the country.

Reader Comments


March 30, 2008 5:30 PM

Bruce, Congratulations on recognizing Peter's contribution, innovation and integrity of design. Lets face it, so much of our time is spent in creating those designs that cry for attention for ourselves, Peter chose to use his and his team's talents to make the technology invisible. In doing so, he may create long term passive income. But, for a die hard designer like Peter, its also a testimonial to our profession and those who see the ability of design to be utilized in invisible ways aesthetically. Of course that's the beauty of it. I think of this as a musician who can alter your moods with their talents. I see Peter and the profession evolving in this way. Congratulations Peter.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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